Food and Drink

Published on January 8th, 2011 | by thevyne


Whet Your APPetite

By Jacklyn Bruce

We focused this fall on deconstructing your dining personality and identified many different groups ranging from the Classica to the Moderna to the Imbiba.  The qualities that make each dining personality unique stems from the ways in which each lady approaches dining, the ideal environment she finds comfort in and the ways in which her attitudes towards dining shape her experiences.

Recognizing that today’s smart woman undoubtedly owns at least one smart device whether it be a mobile smartphone or a tablet, there are many ways to embrace your dining personality by including food-related mobile applications that match your dining personality and interests.

Mobile applications are being designed at a rapid clip for nearly all platforms including the industry leader Apple which produces the iPhone, iPod Touch and iPad, the Android market, and even the new Windows Phone.

Purchasing a suite of mobile apps or sending your favorite foodies a gift card with your list of recommended applications is a unique and personal gift that your food lovers are sure to enjoy.

Unsure where to begin?  Check out our recommendations for mobile applications based on our dining personalities:

Classica – The Classica is a food purist who enjoys all of the aspects of formal dining. Her primary apps will include the mobile version of the Zagat Survey (because she already has a print version and an online subscription anyway), apps related to top food magazines including Gourmet or Food and Wine, and apps that are attached to well-established brands such as Epicurious and celebrity chefs.

Moderna – The Moderna is more inclined to follow food and drink trends, so she will love mobile applications that include ratings and location-based restaurant locators including sites like Yelp, UrbanSpoon and Foodspotting. She will also need to have Open Table and RezBook at the top of her list, as she likes to be the first to make reservations at the latest hotspot.

Ethnica – For Ethnica there is not a world cuisine this girl will not try. Any mobile applications that celebrate ethnic cuisines such as Vegetarian Cuisines from Around the World, or Thai Cooking for example, along with other more targeted apps that can locate farmers markets or specialty grocers will be her preferred downloads.

Frugala – For Frugala, it is just food. She loves to get a great deal and to feel as if she is getting value for her hard earned dollars. Apps for major chain restaurants and ordering services like Snapfinger will suit her just fine.

Imbiba – For Imbiba, it is not so much about the food as it is about the drinks. She will look to the best cocktail apps including Diageo’s the, Absolut’s Drinkspiration and the Drink-U-Lator which will help her to maximize her cocktail parties by provided adjustable drink settings depending on the crowd and their preferences.

Some general recommendations for food-related mobile applications:

Tip calculator applications are wonderful tools for adjusting tips based on percentage and the number of people in your party.

Many applications require you to register an account on their websites so be sure to keep track of your usernames and passwords.

Alcoholic beverage applications require age verification before they may be downloaded.

Not all applications are available on all platforms, so be sure to check whether an app will work with your preferred smartphone or smart device before purchase.

Some apps like restaurant locators are designed to be more compatible with a phone while recipe-based applications tend to work best on tablets.

Jacklyn E. Bruce is the creator of My, a blog focused on mobile applications for foodies and Jackie is an experienced product demonstrator and has worked with DeLonghi, Breville and other world renowned vendors and is also a contributor to other blogs including She is a graduate of Princeton University and The University of Richmond School of Law. She may be contacted at

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