Published on November 27th, 2010 | by thevyne1
Woman to Watch: Richelle Parham
Occupation: Chief Marketing Officer of North America for eBay. eBay is the world’s largest online marketplace and a leader in mobile commerce.
Education: Richelle holds two Bachelor of Science degrees from Drexel University with concentrations in Marketing and Design & Merchandising.
Career Journey: Prior to joining eBay, Richelle served as head of Global Marketing Innovation and Initiatives as well as lead for Global Marketing at Visa, Inc. Before joining Visa, Richelle racked up 13 years of experience at Digitas, Inc., a world leading marketing agency, where she held a variety of senior leadership roles. Those roles include Senior Vice President and General Manager of the agency’s Chicago office. Her experience and ability to get results led to a series of promotions since joining Digitas in 1994. Rachelle’s career experience spans relationship and interactive marketing, content management, and web platforms/eCommerce across diverse clients, including Bayer Pharmaceuticals, AT&T Wireless and American Express. Prior to Digitas, Richelle was with Citicorp for several years.
Words from her New Boss: In Richelle’s new role as CMO of North America for eBay, she’ll be reporting to Christopher Payne, head of eBay North America. Here’s what he had to say about his new top talent:
“Richelle is a world-class marketer with deep experience and expertise in creating and implementing strategies that drive consumer engagement and generate strong return on marketing investments,” Payne said. “She will bring great insight and leadership to our focus on strengthening eBay’s relationship with millions of shoppers who search our site every day for incredible value and selection.”
Childhood Career Dream: Growing up Richelle thought she would be a fashion designer or have some sort of career in fashion. She quickly realized she cared a great deal about the marketing aspect which is what led her on the marketing career path (info. courtesy of interview by Richard Brewer-Hay)
Favorite Album of all Time: Michael Jackson “Off the Wall”
Favorite Movie of all Time: The Philadelphia Story starring Cary Grant, Katharine Hepburn and James Stewart.
Giving Back: Richelle has served on the steering committee for the United Way Young Leaders Society.