Published on July 17th, 2010 | by thevyne2
Woman to Watch: Esi Eggleston Bracey
Cosmetic Trail Blazer: Esi made history when she joined Procter & Gamble in 1991 as she was one of the youngest employees to become general manager. She is now in charge of over 1,000 employees and is responsible for P&G’s popular CoverGirl and Max Factor brands, which have garnered over $2 billion in retail sales worldwide.
History Maker: First female African-American to attain her position at P&G. She said this of her “first” status, “If my role inspires people to appreciate our unique gifts, then I’m making a difference, and that means a lot to me.”
Mentors in Her Life: Gina Drosos, who taught her that P&G’s greatest asset is its people, and Susan Arnold, who taught her to value her unique gifts and encouraged her to use her talents to drive business.
Diversity in Action: Esi helped expand the definition of all-American beauty by signing diverse personalities such as Queen Latifah, Ellen DeGeneres and Drew Barrymore to be spokeswomen for CoverGirl, and she is most pleased that she can help women feel great on the inside.
Awards and Recognition: Ad Age 2009 Women to Watch, CEW (Cosmetic Executive Women) Board of Directors, Black Enterprise 75 most powerful women in business 2010, Governing board of Baltimore School for the Arts
Quotable: “Be Yourself, Love What You Do, and Make a Difference”